BatePapo
SumUp, a global payments company, has a sales force that offers the company's solutions to small and micro business owners, called SumUp Consultores. To keep them stocked with tips and information, the company created the Bate Papo (Portuguese for "chat") podcast, offering relevant content to boost their sales, answer questions, and share news in a relaxed way, just like a conversation.
With this in mind, we developed a logo that represents that essence, with message icons forming the letter B, also adding modernity to the equation. The visual identity we created carries a strong presence of the brand guide, while also bringing freshness through illustrations and graphic elements more in tune with the digital world.
