SumUp Fim de Ano
SumUp closed 2023 with plenty of targets hit and products launched, and the year-end party needed to match that. The vibe was a music festival, and since it was aimed at an internal audience, there was room to loosen the brand guide a bit without losing what makes SumUp, SumUp.
We paired the joy of festivals with the brand's colors and fonts, and turned Solo, the house's most technological card machine, into the identity's lead character. Stickers came in as a quick, good-humored form of customization, right in the spirit of the concept. The illustrations followed a young, iconographic line, with hands as the central theme: gestures that translate feeling, interact with SumUp products, and already paved the way for the campaign that would launch in 2024.
